Home » Cold Start: I Don’t Feel Safe

Cold Start: I Don’t Feel Safe

Cs Cougar

I’m not entirely certain what’s going on here, but I feel like were you to wander onto this scene, alone and confused, and saw that huge V8 two-door “personal car” parked cavalierly on manicured grass, and just aft of it stands a very pissed-looking woman in a white skirt, holding what appears to be a full-grown cougar on a leash. What the hell is going on here? Is this person the leader of some sort of cult? Why does she look so pissed? Did I do something wrong? Is that cougar going to leap at my crotch, sharp teeth and claws bared, at any second? Can I just leave the way I came?

These were pretty sinister-looking cars, I always thought, with their inscrutable eyeless faces, long hoods and that sweeping arc of a character line coming from the front side of the rear wheelarch. I also like how the three-speed auto for these was called a Merc-O-Matic, because that’s a hell of a lot of fun to say. Merc-O-Matic, Merc-O-Matic.

None of this explains why this lady looks so disgusted with me, though.

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hugh crawford
hugh crawford
2 years ago

I think that’s Roy Horn in a dress.

bertfrog
bertfrog
2 years ago

Hey man, I was just looking at that album cover yesterday, man…that’s a classic…

It has the barely known 1970 one-hit wonder “Crazy Cat” by Mad Mavis and the Merc-o-matics!!!

RallyDarkstrike
RallyDarkstrike
2 years ago

“None of this explains why this lady looks so disgusted with me, though.”

Because she’s rich enough to afford a motherflippin’ Lion and there’s a plebian Mercury parked in front of her?

AcetoBalsamiCorsa
AcetoBalsamiCorsa
2 years ago

A great man once told Ricky Bobby: You gotta learn to drive with the fear

singlePOC
singlePOC
2 years ago

Had one of these (car we are talking about here) , all black. 351C with a 4 speed manual. Car was a lot of fun, should have kept the car and not sold it to buy a house with my girlfriend at the time as both the house and the girlfriend are no longer.

archimus
archimus
2 years ago

That wide stance, chin thrust forward, arm-behind-the-back pose has a very “Guards, seize him!” vibe, doesn’t it?

JRL
JRL
2 years ago

That much hood demands some kind of insane engine.

A V18 built from 3 V6s by a mechanical engineering cousin of Dr. Moreau maybe.

KilgoreTroutski
KilgoreTroutski
2 years ago

Jason,
Advice from a big brother:
Don’t be such a pussy!

Anti Autopian
Anti Autopian
2 years ago

You’d be pissed to if you had to hold that damned cat for the pittance your modeling agent managed to squeeze outa Ford.

mber
mber
2 years ago

If you look at her carefully, you can see that it’s Ro Laren, who is always pissed off.

yourmedic
yourmedic
2 years ago
Reply to  mber

Perhaps more of an Admiral Helena Cain thing going on, I think? https://en.battlestarwiki.org/Helena_Cain

yourmedic
yourmedic
2 years ago
Reply to  yourmedic
mber
mber
2 years ago
Reply to  yourmedic

Oh, I was way ahead of you guys on that one. She was also Sonny/Solita Carrera from Guiding Light.
Speaking of Cain, looks like she picked the wrong day to fall for a toaster.

Flick
Flick
2 years ago

I recall a car-salesman friend on our driveway calling attention to the ’68’s metal(!) grille — on which detail the contrast with my brother’s ’68 Camaro could hardly be more stark.
But big bro’ Don’s car — SS 396, 375 HP, 4-speed, 4:10 rear, dark blue — was the automotive highlight of my youth.

SquareTaillight2002
SquareTaillight2002
2 years ago

I am sure that these 70s car photographers considered themselves artists and tried to outdo each other with weird inscrutable scenes so as to increase their street cred. Of course, that is good for us now because Torch has carefully preserved and curated them for our entertainment.

However, that begs a question. Someone had to approve these images for publication and I seriously question if ridiculous images help sell cars. Was the manager just afraid to be considered not cool enough and out of the loop? Was he (most likely male) in on the game (travel to cool places and take silly photos, eat well, hire appreciative local models)? While you could argue that strange settings caused the reader to ponder the image while subconsciously absorbing the strength and menace of the large cat and vinyl roof, is there any data showing that this style of automotive “art” sold cars in the 70s?

Data
Data
2 years ago

Find your new Mercury today, at the sign of the cat.

DarKhorse
DarKhorse
2 years ago

A buddy of mine in high school had one of those Cougars (the car, not one of the other two) with a 351 Cleveland. Man that thing sounded boss and was a hoot to drive and ride in.

“None of this explains why this lady looks so disgusted with me, though.”
Oh Torch, ever since that hot August night when she walked in on you masturbating in the bathroom, she’s been terribly disappointed. And disgusted – extremely disgusted.

Dave Horchak
Dave Horchak
2 years ago
Reply to  DarKhorse

Imagine the look on her face if he were mistreating on a cold night on colder bathroom tile, or trying too. JK

Doctorwhotb
Doctorwhotb
2 years ago

“Why does she look so pissed?”
Well, from the way she’s moving that left hand behind her, my theory is that after someone brought out that cougar on a leash, the back of that skirt isn’t so white anymore.

Skwimjim
Skwimjim
2 years ago

Carole Fucking Baskin in her 20’s?

Skwimjim
Skwimjim
2 years ago

Is this a shot from “Wild Wild Country”?

Man With A Reliable Jeep
Man With A Reliable Jeep
2 years ago

I’m not sure which cougar I’m more afraid of…

Jack Trade
Jack Trade
2 years ago

Always had a fascination with the oddball covered lights thing. Not quite popups, but not “regular” either, and seemingly w/o any functional purpose.

While popups are sadly dead, I’ve wondered if covered lights might make a comeback as something to add visual interest/distinction, esp. given all our new material tech?

Like maybe thin sliding panels that retract into the body, so they don’t screw with regulatory compatibility or anything.

Maymar
Maymar
2 years ago
Reply to  Jack Trade

I assume the biggest driving factor was the requirement to use sealed beams, so this gave designers a little more freedom than just a pair (or two pairs) of circles on the front of the car.

Mr.Asa
Mr.Asa
2 years ago

Now Torch if you’re calm, that wonderous big cat will be calm too. But if you’re scared, that beautiful death machine will do what God made it to do, namely, eat you with a smile on its face.

theblackdog
theblackdog
2 years ago
Reply to  Mr.Asa

And purr after they’re done.

FruitSnack
FruitSnack
2 years ago

“No fat on this cat!” Pretty hilarious thing to say about a car so wide the fenders stick out way past the wheels, long as a city bus, and handling like a yacht.

MATTinMKE
MATTinMKE
2 years ago
Reply to  FruitSnack

This. So much this.

Donald Petersen
Donald Petersen
2 years ago
Reply to  MATTinMKE

It’s not THAT much that. It’s essentially the same car as this, with a slightly longer wheelbase.

https://performance.ford.com/enthusiasts/newsroom/2019/04/black69boss429.html

…and of course only two Cougars got that Boss 429 engine. The fat showed up in ’74, though it started LOOKING fat in ’71.

DrewVIIIMR
DrewVIIIMR
2 years ago

Cougar was the last car with a 427 as well, IIRC.

DubblewhopperNdubbletrubble
DubblewhopperNdubbletrubble
2 years ago

There are 3 cougars in this photo, the cabana boy is taking the picture.

NotSpanky
NotSpanky
2 years ago

Very obviously this.
One doesn’t go to effort of sourcing a live cougar to place in the ad alongside the vehicular Cougar and then put an attractive mature lady between them all by mistake.
Although I suspect the artists intent is that we, the viewer, are the naughty Cabana boy.
Which neatly answers Torch’s question about why she’s so upset with him. Because he’s been a naughty, naughty boy and must be suitably punished.

MaximillianMeen
MaximillianMeen
2 years ago

Mr. Torchinsky, I appreciate your concern for the well being of our followers, but I assure you that no one in The Covenant had anything to do with the disappearance of Lacey Oenderols. She left our group of her own accord, in an Accord, which should amuse you. Now, if you please, it is time for you to leave. It is time for Katriona’s feeding. Unless of course, you would like to stay as, er I mean for, dinner.

Autopianmaven
Autopianmaven
2 years ago

I think she was thinking “I know that the Lincoln-Mercury Division offers nothing more than re-vamped Ford models and expects people to pay more for them.”

I’ve never been a Ford guy but always thought these Cougars presented much better than their Ford counterparts. Plus I loved the television advertisements that had the “cougar roar” sound effect.

Brummbaer
Brummbaer
2 years ago
Reply to  Autopianmaven

More of a snarl as I recollect.

CoolDave
CoolDave
2 years ago

Definitely cult vibes.. maybe that WAS your car but it’s theirs now.

Or it’s a weird Talladega Nights exercise in fear..

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